A branding in immersive technologies researcher and consultant.
Yunus Kalender
Ph.D. Candidate at the University of North Texas
My Portfolio
Yunus Kalender is a Ph.D. candidate at the G. Brint Ryan College of Business at the University of North Texas (U.S.). His research explores branding in immersive technologies and has extended this exploration to the metaverse and service relationships in digital models. His research has been published in Psychology and Marketing, Journal of Product and Brand Management, Asia Pacific Journal of Marketing and Logistics, Service Science, and Journal of Tourism and Cultural Change, among other places.
Recent Publications
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Kalender, Yunus and Francisco Guzmán (2025),“How consumer-brand interactions differ in the metaverse versus physical, social media, and web environments”, Journal of Product and Brand Management
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Kalender, Yunus and Francisco Guzmán (2025), “What drives consumers to engage in immersive technologies? A consumer metaverse engagement motivation model”, Psychology & Marketing,42 (3), 921-950. https://doi.org/10.1002/mar.22158.
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Tarı KasnakoÄŸlu, Berna and Yunus Kalender (2025), “Loyalty to amateur sellers in the online secondhand market”, Asia Pacific Journal of Marketing and Logistics. 10.1108/APJML-07-2024-0869